Branding for HK Express
The Scope
Full brand identity design (including logo, packaging, key visuals, etc)
The Concept - The Infinite Joy of Travelling
The joy of travelling with us will never end. You can travel with us at low cost easily,
it’s unstoppable and will keep evolving. The logo is rebranded resonating with
this concept, together with more vibrant colours and graphics.
*Note: This is a personal exercise and is not an actual brand launch
Advertising
A splash of orange is used to highlight specific joy or attitude
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