Paper Stone Rebrand
Brand Identity & Art DirectionCreative & art direction for Paperstone rebrand, from studying the brand to developing relevant assets, including but not limited to map layout design, copywriting, etc.
THE CONCEPT
Oh boy oh boy, where have you been?
The identity can be made memorable across different merchandise and signs in Hong Kong.
Oh boy oh boy, where have you been?
“I have a dream to become a baker serving families with nice bread. I hope to travel around the world, collecting the best ingredients for different families and friends.“
THE BAKER’S EXPEDITION
We created an illustrative map that brings alive the brand story of Paper Stone, with an illustration of the baker’s (European kid) travelling all the way from his hometown with his expertise and selection of ingredients to Hong Kong.The identity can be made memorable across different merchandise and signs in Hong Kong.
Work at Maxim’s with the team below:
Supervised by Brand Experience Manager: Luke
Creative Concept & Map Layout Design by Myself
Final Map Illustrator: Gus
Supervised by Brand Experience Manager: Luke
Creative Concept & Map Layout Design by Myself
Final Map Illustrator: Gus