Aquarius 2017 AW Brand Campaign
THE PROJECT
Concept & KV development
THE CONCEPT - 走出去
AW is the season where people start carrying out more outdoor activities. Thus, we hope to create a campaign to boost sales of AQ product in this period, to remind the busy citizens to go out this Autum Winter and enjoy the breeze blowing through the air.
Concept & KV development
THE CONCEPT - 走出去
AW is the season where people start carrying out more outdoor activities. Thus, we hope to create a campaign to boost sales of AQ product in this period, to remind the busy citizens to go out this Autum Winter and enjoy the breeze blowing through the air.
KEY VISUALS
ADDITIONAL OPTION
We proposed a 2nd idea that captures a more bold attitude highlighting the spirit of hikers and transform the brand from a generic sports drink brand to a brand with more attitude. However, client prefers the first option to target a larger consumer base.
We proposed a 2nd idea that captures a more bold attitude highlighting the spirit of hikers and transform the brand from a generic sports drink brand to a brand with more attitude. However, client prefers the first option to target a larger consumer base.
THE TEAM
Creative Director: Jay Lee
Associate Creative Director: Isaac Chiu
Senior Art Director: Jeffery Foo
Art Director: Cherry Yeung
Senior Copywriter: Benjamin Chan