Creative support on photo shooting & retouching

THE CONCEPT

ILLUMAMA

To support the 'Human Affinity' Formula developed by Illuma, we invited 10 celebrities, aka illumama for a photo shoot to bring out the power of affinity and show their trust and endorsement to the brand. The brand’s signature oil droplet is used as a device to enhance brand association.

Work at Society Agency with the team as below:
Concept & Layout by Associate Creative Director: Isaac
Execution Support by Art Director: Myself
Photographer: Kimhoo