Estée Lauder
Double Wear Campaign
Creative Direction, Social VideoCreative ideation & supervision for social video
THE CONCEPT
盡顯不脫本色 Confidence is beautiful
With the objective to highlight the confidence in each woman using Estée Lauder Double Wear, we invited influencers from different fields, with different skin colour tones, to show how the product could support them in showing their confidence all the time.
盡顯不脫本色 Confidence is beautiful
With the objective to highlight the confidence in each woman using Estée Lauder Double Wear, we invited influencers from different fields, with different skin colour tones, to show how the product could support them in showing their confidence all the time.
Key frames of main video showing how the product can support women in different occasions
Key frames of conversation video with the theme “三個女人和浴室”, where the celebrities share their make-up knowledge in a casual and authentic way
ADDITIONAL EVENT IDEA
Exhibition to showcase stories of women with different shades. At the exhibition, they could paint their silhouette with brush stroke they like in color matching their skine tone. Based on the silhouette they draw, we will analyse the true colour in them (e.g. DARE is the beauty for women with bold brush strokes), and allow them to personalize their own packaging with their silhouette and quote.
Exhibition to showcase stories of women with different shades. At the exhibition, they could paint their silhouette with brush stroke they like in color matching their skine tone. Based on the silhouette they draw, we will analyse the true colour in them (e.g. DARE is the beauty for women with bold brush strokes), and allow them to personalize their own packaging with their silhouette and quote.
Work at Society Agency with the team as below:
Creative Director: Kitty
Senior Art Director: Shadow
Art Director: Myself
Senior Copywriter: Benjamin & Dennis
Director: Donald @Flying Monkeys Production
Creative Director: Kitty
Senior Art Director: Shadow
Art Director: Myself
Senior Copywriter: Benjamin & Dennis
Director: Donald @Flying Monkeys Production