“My Beloved Humans, Life is...” is a written manifesto and participatory performance based on text collected from Tesco packaging. It looks into the culture of branding and advertising with a question of how these messages shape our everyday life.

THE CONCEPT

My Beloved Humans, Life is...

This work started from a collection of text from Tesco’s label, with a discovery that they each contains message like “Vibrant & Tangy”, “Rich & Golden” , “Savoury & Crunchy”. While these text are positive description of their products, they also describe life and the flavour that life carries. A manifesto was therefore created based on these collected text in the first phase with a satirical approach.

In the second phase, I started to question:
Why do brands usually fill us with just positive message?
Is life always this positive?
How will you choose between a mild and nasty life, which one may you prefer?
This leads to a participatory performance where the audience becomes an active performer in deciding what life is. The decsription of life changes as time and people pass by.

A manifesto and participatory performance inspired by collected text from Tesco