Diageo
World Class
Competition 2023
Event Identity & DesignConcept & design for the event identity of Diageo World Class Competition 2023, including key visual, trophy and other collaterals design
THE CONCEPT
CELEBRATE THE ART OF MIXOLOGY
CELEBRATE THE ART OF MIXOLOGY
“It’s not only a competition, but a community with a mix of the world’s best bartenders, sharing a mix of ideas to create each unique mix.”
Initial Thoughts
Final delivery - A set of key visuals for various stages at the event to serve different purposes, for both brand & event promotion
A mix of images and illustrations are used to create a rhythm in each visual, the kind of rhythm that is unique in each mix by each bartender.
Final event highlight
Work at Uniplan with the team below:
Supervised by Head of Creative: Tez
Creative & Art Direction by Myself
Supervised by Head of Creative: Tez
Creative & Art Direction by Myself