MTM Eye Mask Campaign
Creative & Art Direction, Social VideoConcept development & creative supervision of video production
THE CONCEPT
#專屬系
As the brand's eye mask product can be personalised based on each customer's need, we developed a new platform #專屬系 and invited influencers from different segments to interpret what the word 'personalized' means to them. Various cut-downs are created to target different audiences with different KOL videos.
The overall set is clean with close ups to highlight artisans’ attitude & work
Work at Society Agency with the team as below:
Creative Direction by Myself & Dennis
Art Director: Myself
Copywriter: Dennis
Director: Boss
Creative Direction by Myself & Dennis
Art Director: Myself
Copywriter: Dennis
Director: Boss