Minute Maid 2018 National Promotion
The Scope
Creative ideation & supervision on whole IMC,
including Key Visuals, TVC Tag-on, Social Media
Concept - Quality at Instant
As a quality orange juice brand, Minute Maid contain and delivers all benefits
that you can enjoy at instan with an exciing national promotion this yeart.
Campaign Summary
Key Visual
TVC Tag-on
Social Video
Video 1 - Interesting tips to achieve quality at instant in our daily lives
Video 2 - To pomote the national promotion with a humorous music video
Social Posts
Delivering the message of national promotion
All-year round recipes to deliver quality food & drinks from Minute Maid!
Credit
Associate Creative Director: Isaac Chiu
Senior Art Director: Shadow Ng
Senior Copywriter: Benjamin Chan
Copywriter: Dennis Tang
KV Photographer: Kimhoo So
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