Cityplaza 2019 Christmas Campaign
The Scope
Creative ideation & supervision for social video & social posts
The Concept - The Viral Christmas Carol
Christmas carolling is one of the iconic activity in Christmas.
This year, the deer in Cityplaza has wrote a humorous and brain-washing
song to entertain you and make it viral not only at its mall,
but also near to its competitors!
Main Video
Street Activation
Spreading the joy of Christmas through Christmas caroling in some of the busy
districts in Hong Kong and even outside Cityplaza’s competitors!
Social Posts
Social posts in both static and video format
Award
Silver in Best use of Social Media,
The Marketing Events Award 2019
The Team
Senior Copywriter: Oscar Wong
Copywriter: Michelle Or
Assistant Art Director: Angel Cheng
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